Fast food litter can be found on an average of 17% of Welsh streets, these include items such as chip wrappers, crisp packets, drinks cartons and half eaten food. There is a heavy price to pay, as it not only makes an area look unsightly but it also encourages harmful bacteria to 
fester. Keep Wales Tidy urge people to think twice before they ‘chuck their chips’. Fast food packaging is often only used for a few minutes, before it is thrown away, either into a litter bin, or littered on to the streets or roadsides. An average film container will take between 20 and 30 years to break down.
The very definition of food-on-the-go illustrates that this food is consumed while people are on the move. This consequently gives rise to a higher likelihood of the litter ending up on the street. Fast food litter is often worst late at night when people leave pubs and clubs, especially during the weekend. Ironically, during this time there is less street cleansing undertaken.
Late night revellers were the target of Keep Wales Tidy's campaign which ran in the run up to Christmas 2008. The aim was to encourage party goers to ‘Bin It’. A poster depicting a street riddled with fast food litter was placed on buses throughout Wales. With many people using buses to gain access into town, it proved to be a useful means of communication.